Fordham is probably one of the coolest ‘hoods in the Bronx. The main thoroughfare is Fordham Road, a broad street, on both sides filled with stores. Fordham Road is the biggest and busiest shopping area in the Bronx. Here you can experience the Bronx from its coolest side: sidewalks bustling with young people, shops playing hip hop and r’n’b, and pimped cars driving up and down Fordham Road. It is also one of the best places to do hip hop shopping, as you can find everything from a bargain to expensive deluxe hip hop wear.